I turn brand strategy into culture-shaping creative that drives growth. With 20+ years leading creative for top retail brands like Pottery Barn, ThirdLove, and Overstock, I’ve built powerhouse teams, optimized workflows, and delivered content that strengthens brand identity and fuels revenue. A passionate follower of the zeitgeist, I stay plugged into social trends, cultural shifts, and what’s next in digital. Lately, I’ve been diving deep into AI’s impact on creative work—helping brands navigate its rapid evolution, integrate it effectively, and rethink where human creativity meets machine intelligence.

I thrive in fast-paced, growth-oriented environments and love helping brands scale their creative impact. I’m available for full time and fractional Creative Strategy & Creative Director roles, as well as Contract and Consulting work for projects ranging from strategy to hands-on execution.

Strengths

• Dynamic creative strategy and leadership

• Art direction

• Cross-functional partnership

• Campaign development

• Building, empowering and inspiring strong teams

• Leveling up brand identity and elevating aesthetics across all consumer touch points

• Improving brand consistency

• Improving advertising performance

• Interpreting KPIs to create strategy for how to test & evolve creative

• Bringing new business categories to life