Case Study: Transforming Paid Social for Rugs USA
Rugs USA is a leading online retailer with a beautifully curated assortment, unbeatable prices, and a seamless shopping experience. But while their product and service were top-tier, their paid social creative needed a refresh to better reflect their brand expertise and drive stronger performance.
The Solution:
I partnered with their internal brand and growth teams to reimagine their full-funnel content strategy and overhaul their paid social creative. Here’s how we made it happen:
Audited existing and competitor ads to identify opportunities
Developed a new content strategy to strengthen brand positioning
Redesigned paid social ad templates for a more cohesive aesthetic
Refined copy and messaging, increasing CTRs by 40%
Launched fresh product campaigns with stronger storytelling
Collaborated with their media agency to optimize ad performance
The Impact:
The new creative immediately outperformed previous ads, driving a 20-25% increase in ROAS across paid social campaigns—bringing in new customers and reinforcing Rugs USA as a category leader.
Strategic creative isn’t just about making things look good—it’s about making them work. If your brand needs a refresh, let’s chat.
Case Study: Elevating Cozey’s Outdoor Collection
Cozey, a fast-growing Canadian furniture brand, wanted to take their outdoor collection to the next level. Their challenge? They had only shot products in studio settings and needed high-end lifestyle imagery to truly showcase outdoor living.
The Solution:
I partnered with their team to develop a content strategy that maximized their budget and delivered stunning new assets. Here’s how we did it:
Audited existing assets + conducted competitive research
Developed a fresh creative direction to elevate the brand
Sourced a dream Palm Springs location for an aspirational look
Assembled a top-tier team for photography, video, and styling
Used Midjourney AI to concept ideas before finalizing the shoot
Provided on-set art direction to ensure every shot delivered
Managed post-production to deliver polished, high-impact assets
The Impact:
These visuals just launched, setting up Cozey for a standout 2025 outdoor season. Can’t wait to see the results as they drive growth and customer engagement!
Bringing brands to life through strategic creative is what I love to do. If your brand needs a refresh, let’s chat.
