CALIFORNIA CLOSETS
Aggressive timelines? Huge new product launches? Massive celebrities? Bring it on.
RESPONSIBILITIES & RESULTS
Led branding projects to give a unique positioning for new lines of business such as California Closet Essentials and the Martha Stewart Everyday System that nestled cohesively under the CC umbrella.
Managed in-house team responsible for supporting a nation wide network of franchisees requiring ongoing print and digital ad support, email campaigns, and signage requests.
Sourced, managed and art directed digital renderings to create dream rooms showcasing beautiful custom closet solutions.
Developed strategy and led a small creative team in collaboration with close agency partnership to build and launch a new Shopify e-commerce experience.
Partnered closely with Martha Stewart’s New York team on co-branding, photoshoot direction, and marketing themes to ensure a successful launch.
Collaborated with head of retail design on strategies and executions for branded signage and display standards, including prop styling guides, displays, and window graphics.
Led the creative team responsible for strategy and execution for the annual national sales conference, including conference theme and identity package, event space layout and installation design, graphics, executive presentations, and marketing.