OVERSTOCK
The thrill of the hunt! Finding that treasure, that perfect piece for your home at a great price. A good value doesn’t have to be ugly!
RESPONSIBILITIES & RESULTS
Led the Creative Content team, overseeing photography, video production, design and copy for all marketing campaigns and initiatives.
Improved Overstock.com’s visual expression through homepage redesign.
Redesigned email templates to mobile-first, cleaner design.
Evolved brand style guide and tightened the system for better consistency and standards.
Contributed with a focused group of leaders to redefine brand positioning and consumer targets.
Elevated storytelling assets and created seasonal trend content.