THIRDLOVE
Data is fun! Rapid iteration, throwing spaghetti at the wall in comfortable underwear! A gorgeous brand.
RESPONSIBILITIES & RESULTS
Partnered closely with the Growth team to develop a robust paid ad creative testing strategy that resulted in ramping up our in-house creation while simultaneously taking advantage of key agency strengths to round out our reach.
Through my leadership of in-house paid ad creation (mainly video), we were able to increase CTRs, ROAS, decrease CACs and ultimately attract new customers more efficiently.
Tailored digital ad creative for platforms - Facebook, Instagram, TikTok, Snapchat, Google and more.
Developed and launch several successful OTT campaigns for hulu and others.
Led seasonal integrated campaign development through creating a collaborative and iterative cross-functional partnership. These campaigns were targeted and tailored to both retention and acquisition audiences.
Managed all editorial photography team and talent hiring, production, model scouting and budget management.
Directed editorial team and all brand copy to reinforce a differentiated ThirdLove voice and tone through all channels.