Sunbasket

Move fast, be flexible, don’t be afraid to shake things up. And, the food!
Such a joy working on this brand.

Evolved and updated the brand identity system, with a focus on elevating photography standards to be the best in the industry.
Directed in-house editorial team and freelance copywriters to champion our brand voice across all customer communication and product editorial.
Led seasonal integrated marketing campaign creative strategy, production and execution, targeted to core personas.
Contracted and partnered with Agency SOS to create a comprehensive launch campaign for a new line of CPG products – “Fresh & Ready.”
Developed a paid advertising creative testing strategy to maximize performance in Instagram, Facebook, TikTok, Pinterest and others. Evolved our approach with the changing landscape of data tracking and attributions.
Created an Influencer guide for partnering with brand advocates for UGC content. Collaborated with individual influencers to inspire creative concepts that were organic to their personalities.
Increased conversion rates on the homepage through use of lifestyle photography and resonating messaging.
Hired and maintained a network of freelance designers, video editors, copywriters, photographers, stylists and producers to supplement a small in-house team as needed.
Launched new product lines with success in achieving higher customer order rates and retention.
Developed a new packaging system for the line of ready to heat meals.
Revamped a customer early-lifecycle email series geared towards improved brand experience and stronger retention rates.

Bed Bath & Beyond